The Time Tunnel Records project required a company rebrand. The thought process behind the rebrand was to find ways to improve on what’s already there. The company concept and perceived style needed refining to communicate the store's attending spirit and mood. The ownership explained that music can take you to the future or back in time! And that is the experience we provide for our customers. Characteristics from the original brand were maintained to transition cohesively. Some of the main components included Hand lettering style, psychedelic visual elements, and vintage color concepts from the ’60s, which were incorporated to convey the funky message. The building’s exterior wall space transformation is complete with signage and murals to create brand awareness for the storefront and establish the new branding. Promotional and marketing material contributes to the branding campaign.

We coordinated the rebrand release with the record store’s 10th anniversary. The new branding has profoundly impacted the business and created exposure for the local record store—Seattle Refined, a lifestyle TV and web show covering the transformation's story.

• Logo Design

• Business Card

• Gift Certificate

• Apparel

• Promotional Stickers

• Hand-painted Aboard

• Storefront Mural