Joe Schmoe American Whiskey Co. Label Design & branding.

Joe Schmoe American Whiskey Co. is blue-collar bourbon from the heart of America. Who is Joe? Nobody just a damn good whiskey! The brand identity of Joe Schmoe was developed to achieve a common ground and bond between the workingman and whiskey. The rugged feel and spirit of the product is reflected throughout the branding and design process.

Brand Identity
Bottle label
Hangtag
Table tent
Coaster